SASO approval is not a formality. It is a benchmark.

Some timelines shift.

But the direction remains the same.

Our grand launch in Saudi Arabia will be rescheduled. Not as a step back, but as a decision made with clarity, in response to the current environment.

Because when entering a market like KSA, timing matters. But more importantly, so does doing it right.

And what we are building goes far beyond a launch.

It is about presence.

Saudi Arabia is not just another market. It is a country redefining standards through Vision 2030. A transformation that is not only ambitious, but structured, regulated, and driven by long term thinking.

At the centre of that structure is something often overlooked.

Standards.

SASO approval is not a formality. It is a benchmark.

It ensures that every product entering the market meets strict requirements in safety, performance, and reliability. It protects projects, developers, and end users alike. And in a market moving at the pace of KSA, that level of assurance is essential.

For lighting, this becomes even more critical.

Consistency in output. Accuracy in colour rendering. Reliability over time.

These are not optional in high end environments. They are expected.

Being aligned with SASO means every detail is verified. Not just in design, but in how products perform in real conditions.

It also creates something more valuable.

Trust.

For developers, it reduces risk. For consultants, it simplifies specification. For contractors, it ensures compliance without compromise.

And for the end result, it guarantees that what is designed is exactly what is delivered.

This is why local manufacturing matters.

Establishing a production facility within Saudi Arabia is not only about proximity. It is about alignment with the country’s vision.

Faster lead times. Greater control over quality. Adaptation to local project requirements.

But more importantly, it is about contributing to the ecosystem being built under Vision 2030. Supporting local industry. Strengthening supply chains. And participating in a standard of execution that is being raised across every sector.

The delay of a launch does not change this.

If anything, it reinforces it.

Because entering KSA is not about being present quickly.

It is about being present properly.

And that is exactly what we are focused on.

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